Best Facebook CRM Integrations: Top 6 Providers for 2023
This article is part of a larger series on CRM.
Facebook is a social media platform that helps businesses build customer relationships through content posts, ad campaigns, and direct messaging. When integrated with customer relationship management (CRM) software, teams can interact with customers in a single system while maintaining consistent lead data across applications. Based on affordability, product capabilities, and user experience ratings, our picks for the best Facebook CRM products include:
- Best for using artificial intelligence (AI) in Messenger: HubSpot Sales Hub
- Great omnichannel communication tools: Freshsales
- Excellent for managing Facebook Ad campaigns: Bitrix24
- Best Facebook Messenger CRM: Kommo (formerly amoCRM)
- Solid pick for Google users: Copper CRM
- Best CRM for interacting with Facebook Followers: Zoho CRM
Best Facebook CRMs Compared
Provider | Starting Monthly Price per User* | Free Plan? | Our CRM Rating Out of 5 |
---|---|---|---|
$18 (up to two users) | ✓ | 4.44 | |
$15 (free for 3 users) | ✓ | 4.44 | |
$49 (up to five users) | ✓ | 4.37 | |
$15 | ✕ | 4.14 | |
$23 | ✕ | 4.13 | |
$14 | ✓ | 4.11 | |
*Based on annual billing. Monthly billing is also available for higher rates.
HubSpot Sales Hub: Best for Facebook Messenger AI Tools
Pros
- Comes with a free integration with Facebook for using Facebook Messenger in the CRM and auto-creating leads from Facebook Ads
- Allows users to design chatbots in Facebook Messenger to engage customers and book meetings
- Offers a great user experience with a simple interface and intuitive features
Cons
- Paid plans get expensive when upgrading to the higher tiers
- Facebook ad campaign management and social post publishing require separate Marketing Hub or CRM Suite
- Creating contact data records automatically from Facebook Ads submissions requires Zapier connection
- You want to use AI with Facebook: HubSpot is a top AI CRM system because of its broad AI capabilities and advanced tools. Included in those are AI chatbots that can auto-engage leads on your website to help answer questions, navigate, and book meetings. These capabilities extend to allow users to create chatbots on Facebook Messenger to perform the same functions on social media.
- You need a free Facebook CRM: HubSpot’s Sales Hub allows free third-party CRM integrations. It includes a direct connection with Facebook Messenger to interact with customers manually in the messaging app and the Zapier integration. Through Zapier, teams can put lead generation on autopilot by creating data flows between Facebook Ads and the CRM to auto-generate contact records for submissions.
- You prefer a direct connection to generate Facebook leads: While HubSpot allows direct integration with Messenger for customer engagement, it requires a third-party integration through Zapier to generate lead records automatically from Facebook Ads. Users may not like the idea of creating their own workflows through a third-party connector tool as it demands an extra step in the process:
- Alternative: Zoho CRM allows a direct integration with Facebook Lead Ads for $14 per user monthly to generate and sync contact records based on submissions.
- You want to manage Facebook campaigns from your CRM: HubSpot allows you to manage entire revenue operations by offering Sales, Marketing, Content Management, and Service Hubs, plus bundling options to have them all in one suite. Unfortunately, the Sales Hub does not allow Facebook Ads campaign management or content posts without subscribing to the Marketing Hub:
- Alternative: Bitrix24 is the best alternative for managing Facebook Ads campaigns from the CRM system while Zoho lets you post and interact with Facebook content from the CRM.
HubSpot Sales Hub Monthly Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Each plan offers a 14-day free trial. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
**Pricing uses the monthly Sales Hub costs for individuals and small teams. The provider also offers Enterprise-level products for larger sales teams and the CRM Suite, which includes sales, marketing, customer service, CMS, and operations software in one product for a higher price.
Our Expert Opinion
HubSpot Sales Hub provides an intuitive, free Facebook CRM. While it can help you auto-generate leads through Facebook Ads, we most like how you can incorporate AI tools into the social media platform. Specifically for facilitating conversations in Facebook Messenger, you can use HubSpot to automate conversations and appointment bookings using an intelligent chatbot in the messaging app.
Freshsales: Best for Supporting an Omnichannel Strategy
Pros
- Free plan includes Zapier connection to generate leads from Facebook Ads and integration with Messenger
- Excellent CRM with dedicated modules to manage deals, leads, and accounts
- Complete omnichannel capabilities through a built-in phone, email, live chat, chatbot, text, and Facebook Messenger
Cons
- Mostly a sales CRM; users can’t manage Facebook Ads campaigns or social content from the system
- Zapier integration required for auto-creating contact records from Facebook Ads
- Booking meetings from Facebook Messenger requires Pro plan
- You want to leverage an omnichannel strategy: Freshsales is an ideal CRM system for directing engaging leads. It includes a built-in telephone, email, live chat, AI chatbots, and text options for its users. Additionally, you can communicate with customers and prospects through third-party messaging tools such as Facebook Messenger—letting you fulfill a complete omnichannel engagement strategy.
- You need an affordable Facebook CRM integration: Freshsales offers its Facebook Messenger and Zapier integration for auto-lead generation through Facebook Ads on the Growth plan. This is free for the first three users, then $15 per user monthly. The other plans are also scalable, with the Pro plan beginning at $39 per user monthly for when you need more capacity or would like to book meetings from Messenger.
- You need more marketing-focused Facebook capabilities: Freshsales is limited to sales CRM functionality, such as contact data storage, deal tracking, account management, sales automation, and communication tools through phone, email, live chat, text, and other channels. Therefore, you cannot use the platform to deploy Facebook Ads or post content:
- Alternative: Bitrix24 is a great option for small businesses to design, deploy, and auto-manage Facebook Ads campaigns from the CRM. We also recommend Zoho CRM if you wish to post and monitor Facebook-published content.
- You want a more affordable CRM for appointment booking from Facebook Messenger: While Freshsales allows users to book appointments directly from Facebook Messenger conversations, this particular feature requires the Pro plan for $39 per user, per month:
- Alternative: While it doesn’t have built-in meeting scheduling tools, Kommo lets you add a website button in chat and messaging conversations for $15 per user monthly. You can connect that button to a web page embedded with a third-party scheduling tool like Calendly for a more affordable option.
Freshsales Monthly Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Freshsales offers a 21-day free trial and optional paid add-ons for additional workflow automations and phone credits starting at $5. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Freshsales is the ultimate solution to support an omnichannel sales strategy. It comes with a robust set of lead and pipeline management tools, including deal tracking, contact storage with activity monitoring, quote generation, account management, and communication outreach tools. As a CRM with Facebook Messenger integrations, you can expand your availability further by assisting customer and prospect inquiries and booking meetings through Facebook.
Bitrix24: Best for Facebook Ads Management
Pros
- Free plan includes integration with Facebook Messenger and project management tools
- Users can design and deploy Facebook Ad campaigns and auto-manage them from the CRM
- Allows direct integration to auto-generated leads from Facebook Ads form submissions
Cons
- Steep learning curve required to operate the features
- Creating and managing Facebook Ads gets expensive
- Doesn’t offer AI chatbot for Facebook Messenger
- You want to run Facebook Ads in your CRM: Bitrix24 is the best CRM for Facebook leads. Not only can you custom design web forms to add to Facebook Ads to auto-generate contacts from submission―you can also design and run the ad itself. Bitrix24 has dedicated marketing and advertising tools where users can connect with Facebook to create, target, and launch paid ads on the platform.
- You need a complete business management system: What stands out about Bitrix24 is the comprehensive capabilities both with Facebook-related functions and business use cases. It includes sales, marketing, project management, human resources (HR), and ecommerce modules in one platform. Facebook-using businesses can also use Bitrix24 for lead generation, ads management, and communicating with customers in Messenger.
- You want to leverage chatbots for Messenger: Bitrix24 does allow users to engage with customers via Facebook Messenger from the CRM. However, users are restricted to manual communication and cannot deploy AI chatbots to auto-engage contacts:
- Alternative: HubSpot is the best alternative for leveraging chatbots in Facebook Messenger to put communication and meeting bookings on auto-pilot.
- You need a simpler Facebook CRM: While a powerful and complete CRM solution, Bitrix24 performs poorly in user experience ratings as the interface is challenging to navigate and features are tough to operate initially, especially for CRM beginners:
- Alternative: Freshsales and Copper CRM are more intuitive Facebook CRMs that get great reviews for product ease of use.
Bitrix24 Monthly Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Bitrix24 offers a 30-day free trial on paid plans. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Bitrix24 offers a robust Facebook CRM integration despite some of the product downfalls such as product usability and expensive paid plans. Unlike other CRMs on this list, Bitrix24 can directly integrate with Facebook Ads to run ad campaigns and generate lead records, all from the CRM system. It also has a great Facebook Messenger integration in its contact center, which is free and lets users create new deals from conversations.
Kommo: Best Facebook Messenger CRM System
Pros
- Solid integration with Facebook Messenger that lets you engage contacts through the CRM and generate leads from conversations
- Users can deploy a trigger-based automated salesbot or AI bot in Messenger apps
- Includes Facebook Ads integration to manage ads from the CRM
Cons
- No free plan
- Substantial learning curve required to use the features
- AI power-up in Messenger app gets expensive
- You want a powerful Facebook Messenger CRM: Kommo is the best CRM for Facebook Messenger. Teams can manually engage customers on Facebook through the CRM. They can deploy a salesbot where users create conversation branches in Messenger or use the AI power-up to auto-engage visitors with language processing. Then, connect all messaging and communication channels, like email, phone, and text, into a single inbox to manage conversations in one place.
- You need complete Facebook capabilities for your CRM: Kommo is a complete Facebook CRM in that you can connect to both Facebook Messenger and Ads. While the Messenger integration lets you engage with Facebook leads through the CRM, the Ads integration lets you create and deploy ad campaigns that will auto-target based on the lead stage in the sales process.
- You need more affordable AI chatbot tools: While Kommo has an automated salesbot that requires you to configure automated conversation branches and an AI bot in Facebook Messenger, they get relatively expensive—starting at $25 and $45 per user monthly, respectively:
- Alternative: Freshsales includes an AI chatbot option for Messenger on the Growth plan, which is free for three users.
- You want a free Facebook CRM integration: Though Kommo isn’t necessarily super expensive, users cannot get free access to Facebook integrations:
- Alternative: HubSpot Sales Hub provides a great free-forever plan that lets you connect to Facebook Messenger and auto-generate leads from Ads campaigns.
Kommo Monthly Pricing Plan & Overview*
*Pricing based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Kommo comes with a 14-day free trial. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Kommo is a robust CRM that primarily acts as a multi-channel communication system that can also manage contacts and deals. We like its wide range of integration options for teams to handle emails, texts, calls, and messaging campaigns all in one interface. It has powerful automation tools for users to auto-engage leads through Facebook Messenger and other apps. This offers flexibility by allowing you to create a salesbot with logic branches or use AI.
Copper CRM: Best Google CRM for Generating Facebook Leads
Pros
- Highly intuitive CRM with a simple interface design
- Built specifically to feel like a Google product and integrate with its apps–also offers a Chrome extension to use the CRM in Gmail and Calendar apps
- Seamless integration process with Facebook Lead Forms to generate CRM contacts from submissions
Cons
- No free-forever plan option
- Facebook capabilities limited to auto-capturing leads from Facebook Ad lead forms
- Facebook integration requires the Business plan
- You love Google products: Copper is an excellent option if your business uses both Facebook and Google products. It’s specifically built to feel like and connect with Google apps and comes with a Chrome extension that lets users directly access their CRM data in Gmail or Calendar. As a Google CRM system, you can connect it with Gmail, Calendar, Contacts, Sheets, Drive, and even Data Studio for creating complex reports.
- You need an intuitive Facebook CRM: Because Copper is built as a Google CRM, its interface design is easy to understand and navigate. It offers a seamless connection process with Facebook Lead Forms with a one-click configuration from Copper’s App Connector page. From there, you can select the forms you want to track and map the data fields to auto-generate CRM contacts from ads.
- You need broader Facebook capabilities: While it allows a direct connection to Facebook, Copper is extremely limited in its Facebook capabilities to lead generation through ad form submissions:
- You want a more affordable way to generate Facebook leads: Copper’s Facebook Lead Forms integration requires the Business plan for a hefty cost of $99 per user monthly:
- Alternative: Freshsales is a more affordable and cost-scalable alternative that has a free plan and paid plans starting at $15 per user monthly. Both of these options allow access to third-party integrations including Facebook.
Copper Monthly Pricing Plan & Overview*
*Pricing based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Copper also comes with a 14-day free trial. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Copper offers small businesses a tremendous user experience through a simple interface design and specialty focus on integrating with popular Google applications. We also love how easy the developer makes it to connect the CRM to Facebook Lead Forms—requiring just a few clicks to integrate and get the data flow going. While not the most sophisticated Facebook CRM, Copper certainly has a place for teams who love using Google apps and Facebook.
Zoho CRM: Best for Interacting with Facebook Followers
Pros
- Free and affordable plans available
- Comes with content publishing and feed monitoring capabilities on Facebook
- Users can track Facebook campaign performance and generate leads from ad submissions
Cons
- Some poor product usability ratings for operating features and navigation modules
- Free plan does not include Facebook integration
- Facebook Messenger integration doesn’t allow chatbots
- You want to interact with your Facebook followers: Zoho is a good Facebook CRM that lets you interact directly with social media followers. It comes with social monitoring to track what people say about your brand, update you if there are direct mentions on Facebook, and let you like or reply to other people’s posts. You can also create, schedule, and publish Facebook posts in the CRM system.
- You prioritize value for Facebook functions: Zoho CRM can support many Facebook functions including content posting, feed monitoring, contact record generation from ads, and integration with Messenger to handle conversations from the CRM. Users can also use a CRM extension to track Facebook Ad campaign performance. All of these features are available on the Standard plan for $14 per user, per month.
- You need a highly intuitive Facebook CRM: Zoho is known to have a clunky interface that can appear outdated in certain modules. That said, it’s difficult for new users to get comfortable with the navigation system and built-in tools:
- Alternative: Copper CRM and HubSpot Sales Hub are the best alternatives for product usability—providing users with a clean interface with minimal learning curves.
- You want to use AI chatbots for Messenger: While Zoho does allow you to access Facebook Messenger conversations in the CRM and has robust AI CRM software features in the platform, these cannot combine to use AI chatbots in Facebook Messenger:
- Alternative: Freshsales and Kommo are excellent options for deploying AI in Messenger conversations to auto-engage and assist leads.
Zoho CRM Monthly Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Zoho CRM comes with a 15-day free trial for the paid plans. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Zoho has a high-value Facebook CRM integration that allows you to publish Facebook posts, interact with followers, and monitor Facebook social feeds from the CRM. This is in addition to the standard capabilities like handling Facebook Messenger conversations and generating lead records from Ad submissions.
How We Evaluated the Best Facebook CRM Integrations
To determine the best CRM for Facebook, we evaluated the features available after integrating a CRM with the Facebook tools. Using the CRM to converse with leads on Facebook Messenger, manage Facebook Ad campaigns, publish Facebook content, and generate lead records through form submissions are all features that we looked for. We also assessed product affordability along with the user experience offered by the provider.
The tabs below offer insight into our evaluation process of the best Facebook CRMs:
25% of Overall Score
Niche features are the capabilities specifically available through Facebook integration. As the social media platform offers many tools, we wanted the provider to include a wide range of functions like Facebook Messenger conversations, ad campaigns, and lead generation efforts through data sync from Facebook form submissions. We also looked for advanced capabilities, such as AI chatbot deployment in Messenger.
25% of Overall Score
Another significant category was general features that should be included in any CRM software, regardless of the use case or niche focus. A mobile app, custom pipelines and data fields, and advanced reporting and analytics tools are all must-have items in a CRM. The product should also support third-party integrations outside of Facebook.
20% of Overall Score
Expert score took the evaluation outside of our professional staff. It looked at online reviews from reputable websites like G2 and Capterra to gauge how users felt about each CRM. We primarily wanted to see how they liked the features and if they felt the product was a solid investment. It also accounted for user experience ratings through product ease of use.
15% of Overall Score
Pricing considered the overall affordability of each CRM through cost-scalable paid plans and freemium options. We also looked at billing flexibility that allows for monthly and annual options and the costs of integrating with Facebook.
15% of Overall Score
Help and support allow users to maximize their experience by getting a quality product and billing assistance. The providers scored higher if they offered more support channels, such as phone, live chat, and email, and were constantly available through extended hours or on a 24/7 basis. We also looked at self-servicing capabilities through a CRM knowledge base, user forum, or product tutorial guide.
Frequently Asked Questions (FAQs)
No, Facebook nor its parent company Meta offers a CRM system. Facebook does, however, have a solid amount of capabilities for sales and marketing that make it a great third-party integration for CRM products. By connecting with a CRM, you can interact with followers, directly engage contacts on Messenger, manage campaigns, and generate leads all from the CRM.
Yes, there are a few viable options that include a free integration with Facebook. HubSpot and Freshsales, for example, are great picks for the best free CRM for Facebook leads as they include a no-cost Zapier integration for teams to create data flows that sync contact information from ad submission to the CRM. Bitrix24 is another top option that lets you engage leads through Facebook Messenger for free and directly convert conversations into deals.
In terms of generating leads, we found Bitrix24 to be the option. It not only lets you generate contact records directly from Facebook Lead Ad submissions but design and deploy those advertisement campaigns. Alternatively, HubSpot is a great free CRM for Facebook leads that let you complete the same data flows but through Zapier.
Bottom Line
A Facebook CRM allows you to use your integrated sales system to generate Facebook leads, manage Facebook Ad campaigns, and engage Messenger contacts. It gives you the benefit of work centralization by keeping all your activity and source of data in one interface. While HubSpot Sales Hub and Freshsales received our top scores for best Facebook CRM, other providers could be a better option if you need a specific Facebook CRM capability.